7 Essentials of On-Page SEO

With 30+ years of digital experience, we have extensive knowledge of the fundamentals of technical SEO – so you outrank your competitors and never get punished by updated google algorithms.

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Let's Start With On-Page Optimisation

On-page optimisation is where it all begins to improve your ranking and is sometimes all you need to start increasing traffic you get from Google Organic Search. 

SEO can sometimes be a bit daunting and time consuming, making it’s easy to defer, thinking it’s not as important as other things you need to do to grow your business. We understand time is limited for you and that you want to know the best ways to increase your ROI. That’s why we have put together a quick and easy guide to help you get started with your on-page optimisation that will help drive traffic to your site and get more money. 

"Great content deserves great ranking."

Have Your Keyword Target Ready

This guide assumes that you have completed your keyword research that the page you are working on will be optimised for. If you haven’t done your keyword research, please check this page teaching you how to conduct a simple keyword research for your business.

#1: URL Optimisation

Check the URL of the page you are working on making sure it’s easy-to-understand for both search engines and humans. Make sure you do these three things to optimise the URL of the page. 

1. Include primary keyword in your URL.

Let’s say your primary keyword is “The Beginners Guide to SEO”. 
You want to ensure that this is included in your URL as it directly describes to the user and the search engine what the page is about. 

An example of a page that includes the primary keyword is: 
https://impactful.vc/the-beginners-guide-to-SEO

An example of a page that does NOT includes the primary keyword is: 
https://impactful.vc/how-to-grow-your-business

2. The URL should be user friendly

The URL should be easy to read and for humans, making sure it’s not too long. A good rule is to include 5-7 words in the URL. You can ask yourself if you or other people would remember it after 10 minutes. 

3. Look at your URL, does it include hyphens or underscores as word separators.

Using underscores will make it harder for Google to understand what the page is about. For example, if a URL contains the phrase “on_page_seo”, Google will interpret it as “onpageseo” instead of On-page SEO.

 

#2: Optimising Page Title

Page title matters as they gives a first impression to understand what the page is about and we all know how important it is to give a good first impression. It helps search engines and humans to understand what the page is about.

The page titles are displayed on three different places: The search engine result page, social network sharing and on the web browser tab.

Example of search engine result page:  

Example of social network sharing result (this is a screenshot from sharing on Facebook):

Example of page title in the web browser tab:

#3 Update Meta Description

The meta description is what summarises the pages on your website in a concise way and appears below the clickable links in your search engine page. These descriptions should be no longer than 160 character and include the primary keyword at the start of the sentence.  

Example of meta description:

#4: Proper Use of H1 Title

Why do you need to optimise an H1 header tag? This is usually the first and most visible content on the page that a user will notice!

Header tags play an important role in the structure of the content on the website, helping both the user and the search engine to pick up what the page is about. The reader will quickly have an idea of the content and the search engine generate an understanding of the context based on keywords, heading tags and the titles. 

Remember to only include one H1 tag on the page, ensuring it includes the primary keyword. 

A good H1 title should be large, strong and deliver the right message. Usually, the H1 is the same or similar to the page title and should therefore provide the reader with an understanding of the content.

There are six heading tags, H1-H6 with Heading 1 as the most important one and as per below, the title tags are typically organised  from large to small. 

#5: Image Alt Attributes

Images add value to your text and strengthens the delivery of the message you are trying to convey. High-quality, well-chosen images can make or break whether a reader stays or leaves the page. 

Search engines like Google will add more weight to an image if it’s popular, meaning the page will rank the page higher if the . The relevancy of the image to the reader works in the same way for search engines. Alt text describes the image and in it’s function for the search engine so it understands the purpose. 

The image below shows a dog running through water at the beach. To describe it, it’s important to be as specific as possible.

An ok alt is: “dog”

A good alt text is: “playful dog”

The best alt text is: “a dog running through the water with its eyes closed”

#6: Keyword Frequency

How many times do you mention the primary keyword in your copy? A good copy includes the primary keyword at least 3 times and not more than 8 times, you don’t want to over-optimise. A lot of people believe the key is to shove as many keywords in as possible. However, this is NOT the case, Google will rank your page based on QUALITY, not QUANTITY! 

You can easily check your keyword frequency by pressing control+F on 
Windows and command+F on Mac. 

See example for Mac below: 

Screen Shot 2018-06-04 at 16.23.07

Need Help Optimising Your Website?

If you would rather have a team of experts work on your site, click on the button below to schedule a casual phone catch up with one of our team members. We can help you work out what’s best for you and your business and the priorities that needs to be actioned first. 

Our Awesome Clients

#7: "Long-Tail Keywords"
To Win The Long Game

50% of every search on Google includes between 4-8 words, people are expecting to find what they are looking for by using “Long-tail keywords”. Instead of having “rank higher” as a primary keyword, something like “how to rank higher in Google” is going to help you stay on trend AND rank higher on Google. 

Every second, there are about 63,000 searches across search engines. People love to be in control of their decisions and don’t like receiving pushy marketing messages. 

If your website is optimised and have the right keywords in the copy, your target persona will find you for being as specific as they expect you to be. 

Let's Start by Checking Where Your Website Needs To Improve

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Only get your website check if you want to start making more money online … otherwise it can wait for later 😉

 "Google only loves you when everyone else loves you first."

Wendy Piersall

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